A big expansion project at the store was completed in , following the acquisition of some property next door.
As a result, the store's capacity was nearly doubled. Neiman Marcus added men's clothing to its offerings with the opening of the Man's Shop. The onset of the Great Depression forced Neiman Marcus to shift its strategy. During the s, the company began to include less expensive clothing lines in its inventory in hopes of keeping customers whose fortunes had taken a turn for the worse. At the same time, the store continued to stock the pricier, high-end items that made it famous, and it continued to attract wealthy Texans.
Company lore from this era tells of a barefoot teenage girl walking confidently into the store and ordering thousands of dollars worth of merchandise. Her father had just struck oil, and her first impulse was to head straight for Neiman Marcus. By striking a balance between upper-crust fashions and more moderate ones, Neiman Marcus was able to maintain its elite reputation while also broadening its customer base.
Along the way, the store's Man's Shop was expanded, first in and again in The move to include lower-priced merchandise accelerated during the s. World War II brought hundreds of high-paying defense manufacturing jobs to the Dallas area. To the female workers and the wives of their male counterparts, shopping at Neiman Marcus was like a dream come true.
The Marcuses were quick to stock their store with merchandise that was affordable to this new wave of middle-class customers. Still, the company was able to cultivate its special relationship with the super-rich, and the store took on a sort of split personality. This trend increased even further at the war's end, as more companies opened offices in Dallas, and young families with junior executive salaries settled in. The immediate postwar years saw many changes at Neiman Marcus.
Shortly after the war's end Marcus's two other sons, Herbert, Jr. In Neiman Marcus suffered the second major fire in its history. Despite substantial damage to both the building and its merchandise, the store was closed for only five days. Even with the loss of those peak Christmas shopping days, the store recorded its best season to date that year. Herbert Marcus, Sr. Stanley Marcus led the company through a period of rapid expansion during the s. In a second store was opened at Preston Center in the suburbs of Dallas.
In a new service building was opened to handle merchandise for both stores. The following year a major renovation project added a fifth and a sixth floor to the Dallas store. In Neiman Marcus made its move into the Houston market. Rather than take on the expense of a new building, the company merged an existing store, Ben Wolfman's, into its operation.
The company's reputation for lavish display grew along with its stores, as the company inaugurated the annual Neiman Marcus Fortnight in The Fortnight was a presentation of fashions and culture from a particular country, held in late October and early November of each year. Another popular annual publicity stunt was launched in And the one on 19th avenue is my home store. I love and support walmart so much, that i literally go every single day.
From Business: You'll be "WOW"ed by our exciting brands and low prices because our buyers are always searching the world for great products and fashions for you! Can find good stuff if you are willing to dig for it.
Sizes often mixed and always busy Never know what you will find. Open to members only, we offer a loyalty discount to ensure the lowest fuel prices. Details: E.
Williams Field Road, Gilbert. More: Here's your guide to new things to do, see and eat in Gilbert. The family-owned store carries vintage apparel, accessories and home goods as well as brands such as Texas Standard, Taylor Stitch and Naked and Famous.
The courtyard out back has an artisan workshop space that will host classes for the community. The grand opening is planned for the fall. Indian School Road, Phoenix. Thank you for subscribing. Book your session by choosing a time from the available hours. You have the option to pick a style advisor with whom to shop, but it's not required.
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